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从厨电到厨房空间
发布时间:2026-10-31 浏览数:21

THOR × BASISTEM

索而 THOR 与巴斯蒂姆 BASISTEM 达成战略合作

一套真正好用的厨房,不只是厨电和柜体的堆叠,而是每一个空间节点都经过推敲——从烹饪台面到收纳内部,从操作动线到五金细节。这正是索而持续在做的事

A truly useful kitchen is more than a collection of appliances and cabinets. Every part of the space deserves careful thought—from the cooking surface and internal storage to the workflow and hardware details. This is what THOR continues to work toward.

索而 THOR 与巴斯蒂姆 BASISTEM 战略合作签约合影
索而 THOR 与巴斯蒂姆 BASISTEM 战略合作签约合影

索而 THOR 与巴斯蒂姆 BASISTEM 战略合作签约合影
THOR × BASISTEM strategic partnership signing

索而 THOR,面向热爱烹饪者的家庭专业厨房品牌,以专业烹饪与长期耐用为产品准则,以高端不锈钢整家定制承接厨房与全屋空间一体化解决方案。

THOR is a professional home kitchen brand for people who love to cook. Guided by professional cooking and lasting durability, it brings together premium stainless steel home customization and integrated solutions for the kitchen and the wider home.

索而THOR美国总部
索而THOR美国总部

索而THOR美国总部
THOR U.S. headquarters

从美国加州起步,到签约米其林星级主厨戈登·拉姆齐为全球代言人,再到全面进入中国市场,索而已在全球累计服务超过268万户家庭。

From its beginnings in California to naming Michelin-starred chef Gordon Ramsay its global ambassador and expanding into China, THOR has served more than 2.68 million households worldwide.

索而 THOR 全球代言人戈登·拉姆齐
索而 THOR 全球代言人戈登·拉姆齐

索而 THOR 全球代言人戈登·拉姆齐
Gordon Ramsay, THOR global ambassador

2026年,索而在中国的步伐进一步加快。4月,9座城市体验门店同步开业,覆盖从深圳、成都到鄂尔多斯的多个气候带。紧接着第二批8城门店相继落地,深圳、广州、杭州、西安、昆明等核心城市形成多店布局,合肥、绍兴等城市的新店也在陆续开出,上海喜盈门店也即将开业。越来越多消费者走进索而门店,亲手打开一套不锈钢厨房,感受从材质到空间的整体品质。

THOR accelerated its expansion in China in 2026. In April, experience stores opened across nine cities, spanning climates from Shenzhen and Chengdu to Ordos. A second wave followed in eight cities. Shenzhen, Guangzhou, Hangzhou, Xi’an and Kunming now have multiple locations, while new stores continue to open in Hefei and Shaoxing, with a Shanghai Xiyingmen store also on the way. More customers are visiting THOR stores to explore a stainless steel kitchen firsthand and experience its quality from material to space.

01 格局既成,节奏自来

A Vision Takes Shape, A New Rhythm Begins

签约当天,索而团队首先走进巴斯蒂姆展厅,在广东区业务经理王以琼的讲解下参观展厅,逐一了解功能五金与收纳新品;随后双方在会议室展开签约会谈,从产品配套到场景共建,把后续合作的细节逐项谈透。

On the day of the signing, the THOR team first visited the BASISTEM showroom. Guided by Wang Yiqiong, the regional business manager for Guangdong, they explored new functional hardware and storage products. The two teams then met to discuss the details of their collaboration, from product integration to shared kitchen scenarios.

2026年10月29日,索而团队前往佛山顺德,在巴斯蒂姆总部正式签署战略合作协议。以此为起点,双方将把收纳与功能五金,系统化地融入整套厨房空间方案。

On October 29, 2026, the THOR team visited BASISTEM’s headquarters in Shunde, Foshan, to formally sign a strategic cooperation agreement. From this starting point, the two companies will systematically integrate storage and functional hardware into complete kitchen space solutions.

巴斯蒂姆展厅参观与战略合作签约现场 · 展厅讲解
巴斯蒂姆展厅参观与战略合作签约现场 · 展厅讲解

巴斯蒂姆展厅参观与战略合作签约现场 · 展厅讲解
BASISTEM showroom visit and partnership signing

巴斯蒂姆展厅参观与战略合作签约现场 · 产品交流
巴斯蒂姆展厅参观与战略合作签约现场 · 产品交流

巴斯蒂姆展厅参观与战略合作签约现场 · 产品交流
BASISTEM showroom visit and partnership signing

巴斯蒂姆展厅参观与战略合作签约现场 · 签约现场
巴斯蒂姆展厅参观与战略合作签约现场 · 签约现场

巴斯蒂姆展厅参观与战略合作签约现场 · 签约现场
BASISTEM showroom visit and partnership signing

巴斯蒂姆 BASISTEM 专注收纳与功能五金,产品涵盖抽屉分隔系统、地柜储物机构、上柜升降收纳等多个使用场景。这些产品解决的,是厨房投入使用之后每天都会遇到的问题:常用工具是否触手可及,深柜储物是否便于拿取,空间布局是否跟得上真实的烹饪节奏。

BASISTEM specializes in storage and functional hardware, with products for drawer organization, base-cabinet storage and upper-cabinet lift systems. They address everyday questions that arise once a kitchen is in use: Are frequently used tools within reach? Is it easy to retrieve items from deep cabinets? Does the layout support a real cooking routine?

巴斯蒂姆 BASISTEM 品牌介绍
巴斯蒂姆 BASISTEM 品牌介绍

巴斯蒂姆 BASISTEM 品牌介绍
BASISTEM brand overview

索而关注这些问题,因为这正是「家庭专业厨房」从设计图纸走向日常使用的关键一步。

THOR focuses on these questions because they are key to bringing a professional home kitchen from the drawing board into daily life.

02 以钢为底,以序为境

Built on Steel, Designed for Order

索而的不锈钢厨房,从柜体结构到台面选材,已经建立了清晰的品质标准。但一套厨房能不能真正贴合使用者的习惯——锅具、刀具、调味品各有归属,高频物品不需要弯腰翻找,烹饪结束后整理有清晰的路径——这些都需要收纳系统与柜体空间的精确配合。

THOR’s stainless steel kitchens already follow clear quality standards, from cabinet structure to countertop materials. Yet a kitchen must also fit the habits of the people who use it: cookware, knives and seasonings need their places; frequently used items should be easy to reach; and tidying up after cooking should feel intuitive. This calls for a precise fit between the storage system and cabinet space.

与巴斯蒂姆的合作,让索而能够在厨房方案中为不同烹饪习惯和空间条件提供更细致的收纳规划。不是简单地装满五金件,而是根据使用者的实际需求,让每一处收纳都有明确的功能逻辑。

Working with BASISTEM allows THOR to plan storage in greater detail for different cooking habits and kitchen layouts. The goal is to give every storage space a clear purpose based on how people actually use the kitchen.

巴斯蒂姆 BASISTEM 厨房收纳系统
巴斯蒂姆 BASISTEM 厨房收纳系统

巴斯蒂姆 BASISTEM 厨房收纳系统
BASISTEM kitchen storage system

03 双向赋能,共赴新境

Two Strengths, One New Direction

对索而与巴斯蒂姆而言,这次合作不是简单的供需对接,而是两个专业团队的双向协同。巴斯蒂姆专注功能五金与收纳系统的研发,索而专注厨房空间与专业厨电的打造,双方在各自擅长的领域深耕,又在同一套厨房方案中汇合。

For THOR and BASISTEM, this partnership brings two specialist teams together. BASISTEM develops functional hardware and storage systems, while THOR creates kitchen spaces and professional appliances. Their respective strengths meet within one kitchen solution.

接下来,这种协同会从产品配套延伸到更多场景与体验:在米其林厨房场景、日式厨房产品等方向上持续推进,通过更多门店与体验空间,让消费者亲手感受一整套厨房的品质;双方也会围绕厨房功能五金的创新应用持续探索,让收纳与烹饪的配合更顺手。

The collaboration will extend from product integration to more settings and experiences, including Michelin kitchen concepts and Japanese-style kitchen products. More stores and experience spaces will let customers explore the quality of a complete kitchen firsthand. The two companies will also continue to develop ways for storage and cooking to work together more naturally.

交流中,双方把后续合作谈得更具体。索而方面希望与巴斯蒂姆在厨房功能五金、收纳系统上持续协同,共同打磨更完整的米其林厨房场景;巴斯蒂姆方面回应,将把更多功能五金的研发成果应用到索而的厨房方案中,并在新的产品与场景上给予支持。

The teams also discussed concrete next steps. THOR hopes to keep working with BASISTEM on functional kitchen hardware and storage systems, and to refine a more complete Michelin kitchen concept. BASISTEM plans to bring more of its hardware research into THOR kitchen solutions and support new products and settings.

双方团队围绕厨房空间与收纳系统展开会谈
双方团队围绕厨房空间与收纳系统展开会谈

双方团队围绕厨房空间与收纳系统展开会谈
The teams discuss kitchen space and storage systems

在此基础上,双方还将协同拓展更多场景与市场——从外贸渠道到户外厨房,针对不同环境对五金耐用性的要求提供适配方案;同时共同维护规范、稳定的产品与服务体系,让经销商与消费者都能受益。

They will also explore more settings and markets together, from export channels to outdoor kitchens, adapting hardware to the durability demands of different environments. Both companies aim to maintain consistent product and service standards for dealers and customers.

索而与巴斯蒂姆团队在展厅合影
索而与巴斯蒂姆团队在展厅合影

索而与巴斯蒂姆团队在展厅合影
THOR and BASISTEM teams at the showroom

04 亲手打开,自有答案

Open It and Feel the Difference

对于正在规划厨房的家庭,索而建议从自己的烹饪习惯出发:每天使用频率高的厨具有哪些,备餐和收纳的动线是否顺畅,哪些收纳痛点一直想解决。带着这些问题走进索而门店,与设计顾问一起推敲方案,每一项配置都会有清晰的理由。

If you are planning a kitchen, start with the way you cook: Which tools do you use every day? Does the path between preparation and storage feel smooth? Which storage frustrations would you most like to solve? Bring those questions to a THOR store and work through the plan with a design consultant, so every choice has a clear reason.

索而正在将对厨房的专注,从材质与工艺,延伸到空间里每一处使用细节。与巴斯蒂姆达成战略合作,是这条路径上的又一步。

THOR is extending its focus on kitchens beyond materials and craftsmanship to the details of how each space is used. Its strategic partnership with BASISTEM is another step on that path.

让热爱烹饪的人,拥有一套真正称手的专业厨房。

A truly capable professional kitchen for everyone who loves to cook.

出席本次签约的代表

索而 THOR

海新集团董事长、索而品牌创始人:杨敬辉
索而总经理:张宇
索而研发总监:温益导
索而品牌总监:谢锐标
索而品牌策划:关娉婷

巴斯蒂姆 BASISTEM

总经理:苗万群
总经理助理/赋能中心总监:王言
广东自营区负责人:陈栎向
广东区业务经理:王以琼
品牌部负责人:刘彩凤

索而 · 家庭专业厨房品牌

美式专业厨电 | 不锈钢厨房 | 高端户外厨房

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